Where the work shows up out loud.
Keynotes, panels, podcast conversations, and the articles I keep writing because the practice keeps revealing more. In English and Spanish.
Where I've shown up recently.
The four most recent, then the earlier chapter in brief.
AI revolutionizing human factors and SafeStart practices.
The only AI-focused session at the 2025 Forum: where AI deepens human factors practice without replacing it.
The AI Safety Mavens.
Practical AI for safety leaders, with the VP of EHSS doing it on the ground. Recording available.
HSE AI Report Builder.
For safety pros skeptical of AI hype: bring one real HSE pain point, leave with a working prompt you can run weekly.
See the workshop →Safety megatrends for the year ahead.
A roundtable with Josh Williams and Martin Royal, where I introduced the DARE framing: Delegate, Acknowledge, Redirect, Engage.
- ABB Customer World 2019. Speaker, safety culture and leadership track.
- WOBI · World Business Forum and ICOMEX · Mexico, 2012. Speaker. Puntos ciegos de un líder, a leader's blind spots.
- Expo Capital Humano · Mexico. Seminar. La disciplina de la ejecución.
- Columnist, Alto Nivel and Mundo Ejecutivo, 2012 to 2015. More in Carta de México and Consultoría.
What I get booked for.
Five topics that keep coming back.
AI integration for safety, HSE, and HOP practice.
AI adoption is a Human and Organizational Performance challenge wearing a technology costume. The work is getting the humans and the systems ready, not the AI.
Transforming human factors with artificial intelligence.
Where AI deepens the Four States and the SafeStart practice, and where it never should.
Leadership in the age of AI.
Capable tools keep absorbing the work below the leader. What's left is how they think, connect, and lead.
Psychological safety, error culture, and HOP.
Making error the start of learning, not the end of a process, and the leadership behavior that lets a Learning Team work.
Predictive, evidence-based safety models.
Beyond the pixie dust: AI and HOP meet statistics, and safety stops guessing. The AFL pilot is the working example.
Recent pieces.
The AI adoption challenge.
Why most AI rollouts in safety stall, and the human and organizational work that lets the rest land.
Canadian Occupational SafetyReclaiming leadership's essence in the age of AI.
What stays human in leadership when capable tools start doing the work below it.
Canadian Occupational SafetyHarnessing Generative AI.
Where the value is real, where the hype misleads, and the prompt patterns that work in HSE.
Canadian Occupational SafetyEmbracing error as normal.
What it takes for a safety culture to treat error as information rather than something to punish.
Canadian Occupational Safety · OpinionGenerative AI in incident investigation.
Where AI helps an investigation, where it doesn't, and the discipline a HOP-grounded practitioner brings to it.
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Send me the frameworkHave a stage, a page, or a microphone in mind?
Bring me what you're trying to do and we'll figure out whether I'm the right person for it.
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